Cheers Group Launches Agave Barrel-Finished Single Malt Whisky

Cheers Group, a multi-award-winning spirits producer, has unveiled its latest innovation: the Kadamba Agave Barrel Finished Single Malt Whisky, a groundbreaking variant that marks a world first in secondary maturation using emptied agave barrels. This unique expression is designed to appeal to both whisky enthusiasts and cocktail aficionados, offering an agave-forward profile inspired by global bartender insights.

The Kadamba Agave Barrel Finished series is the result of extensive research conducted by Cheers Group, focusing on the preferences of leading bartenders worldwide. The company's unique approach involved leveraging its founder, Dr Mohan Krishna Balivada’s, background as a bartender to gather direct consumer feedback and understand evolving taste trends.

"Kadamba is one of the most popular entry-level single malt whiskies, offering exceptional value and approachability," said Dr Mohan Krishna Balivada, founder of Cheers Group and the world's first alco-bev marketing doctorate. "It's enjoyable neat, but its versatility truly shines in cocktails."

The whisky is distilled at Imperial Distillers, a Cheers Group facility located in the historic Kadamba region of Goa. The distillation process combines traditional Scottish techniques with the region's pure water, while the secondary maturation in agave barrels imparts a distinctive tequila-like character. "Kadamba Single Malt is celebrated for its uniqueness, featuring hints of agave spirit and the fresh flavors of the Goan sea air," said Ashwin Balivada, CEO of Cheers Group and a Cambridge University Business Management graduate. "This makes it perfect for creating robust and flavorful cocktails, all while remaining remarkably affordable."